Girl Gang - Identity and Strategy
Client: Girl Gang Clothing
Type: Branding, Identity, Web, Strategy, Photo and video
Role: Creative Director, designer, photographer
Date: September 2016 - Ongoing
Girl Gang (www.girlgang.com) seeks to end fast fashion and ubiquity in clothes as we know it. Started by my friend and neighbor, Kelly Lotz, Girl Gang gathers vintage and thrift clothing and gives it one of a kind modifications.
Girl Gang started as a great ecommerce site, but hadn't had any kind of identity, strategy, or guidelines for creative content yet. Kelly and I worked together to really define what her business stands for and what it should look like going forward.