Girl Gang - Identity and Strategy

Client: Girl Gang Clothing

Type: Branding, Identity, Web, Strategy, Photo and video

Agency: Freelance

Role: Creative Director, designer, photographer

Date: September 2016 - Ongoing

Girl Gang ( seeks to end fast fashion and ubiquity in clothes as we know it. Started by my friend and neighbor, Kelly Lotz, Girl Gang gathers vintage and thrift clothing and gives it one of a kind modifications. 

Girl Gang started as a great ecommerce site, but hadn't had any kind of identity, strategy, or guidelines for creative content yet. Kelly and I worked together to really define what her business stands for and what it should look like going forward.